Fun with routing tables.
Open a shell and type:
$ traceroute 220.127.116.11
If you're mired in the Windows world, that would be instead:
C:\> tracert 18.104.22.168
For me, the fun started around hop #11...
Ryan Werber... you, sir, have just won yourself the internets today.
Update: Credit where credit is due. While I got the original pointer from a friend, who apparently got it from another friend, it looks like the original story was posted by Cory Doctorow at BoingBoing earlier today.