Why Too Many Startups Stink - in summary:
They fail by trying to solve non-problems.
I was skimming through this, and thinking, "Whoa, this sounds a lot like what Steve Blank has to say about the startup business", and then at the end, I saw:
This article initially appeared at SteveBlank.com
Well, whaddya know.
In startups I've worked for, the popular question seemed to be "What's the pain point"? That is:
- What problem do your customers have?
- How does your product solve their problem?
If you can't answer the first, you don't know who your customers are. If you can't answer the second, you don't know what your product is. If you can't answer either, then you're up a certain creek sans paddle.
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