Now, the whole purpose of this is to help raise $$$ for ALS research. If you think otherwise, or think that "raising awareness" is like, so totally awesome... eh. Try hiring a research scientist with all that awareness, see how far that gets you.
So, yeah. It's
all about the fund raising, if you're honest, and more importantly, if you're
serious. Which is why I've made a contribution to the
ALS Association.
As for dumping a bucket of ice water on myself? Yeah, that happened. Sure, it's a stunt, but it's an effective stunt, and it would be churlish of me not to play along. I got two of da goils to help me out with it. Eldest Daughter (AKA "Alldaughter") handled the video, while Youngest Daughter (AKA "Snugglepuppy") did the dumping.
For the record, Snugglepuppy was a little tentative about helping out, until I reassured her that she would be the dumper, and I would be the dumpee. After that, she took an inordinate amount of pleasure in soaking her poor Dada with ice water. At least someone enjoyed the experience!