Let me predicate the rest of this by saying I’m OK with little ‘r’ reformed theologians. It’s usually just the big ‘R’ ones that get on my nerves, and if I was to express it technically I would say that they usually mix up first order practice and second order reflection. They confuse the first order practice or embedded theology that you live day to day with the second order reflection or deliberative theology that characterizes teaching – academic and Church.Google says there are about 1,100 results for a search on "embedded theology".
But! There are only about 13 results for "embedded theologian". So my status as a special snowflake is preserved, however tenuously, for the moment :-)